What does 3D modeling have to do with selling real estate? What are the advantages it brings to the real estate market? 


What is 3D modeling?


3D modeling, or electronic model, is a three-dimensional representation used to simulate real estate launches and architectural projects (learn more about architectural design here).


Using specific software, you can create and reproduce the internal and external environments and the facade of your property. It brings a wealth of details and provides visualization of color, volume, texture and light of spaces.


Furthermore, the 3D model represents a faithful copy of the project, respecting plans, views, sections and facades designed by the architect.




When presenting real estate developments, it is not enough to just have a beautiful and well-prepared speech, it is necessary to have images that prove and complement that presentation. That is why the biggest advantage of 3D modeling in the sale of real estate is the possibility of using it as a selling point, creating positive expectations about the project.


It allows the customer to guess and request changes to the project, empowering the customer and increasing proximity and empathy with your company, ensuring greater credibility to your business.


It can be used in the presentation of projects, to attract investors, to get construction partners, to carry out marketing campaigns about the enterprise and to sell units.


The electronic model can still be an alternative to photography of environments that can be visited, since, normally, the photos do not value the properties for sale. It appears as a complement, presenting decorated and sophisticated environments, which help in the purchase decision of the customer.


In addition, 3D modeling saves time and resources, since the entire project can be shown from your computer, tablet or smartphone, without the need to take the customer to the physical property.


In addition to all these advantages, we can mention a few more:


– Project visibility that is still on paper;

     – Allows the client / investor to better understand the project;

     – Accurate and realistic detailing;

     – It highlights your company in relation to the competition;

     – Provides greater professionalism to the project



When a project is still an idea, there is no way, the visit of knowledge of the property needs to be in the digital field. Thus, the adoption of 3D modeling presents itself as a great tool.


The possibility of knowing a property that has not yet been built helps with sales and the reach of the public and potential customers, which expands the recognition of your brand and your company. The customer starts to view the environments modeled from various points of view and this helps when making a purchase decision.


Furthermore, it is possible to associate 3D modeling with virtual tours, such as Virtual Reality, Augmented Reality and the 360° Tour, which enhance the customer experience.




It requires teamwork, presenting very creative and detailed results. Cutting edge software is used, which enables a high level and well executed project. 3D modeling specialized companies must be always up to date to the better options to deliver the best service. 


It is worth mentioning that, although it is an investment, the success of the real estate enterprise lies in the details. Saving on modeling development can cost sales and partners, which is not ideal for your company.





In this article, we bring definitions, advantages and uses of 3D modeling in the real estate industry, presenting the importance and the differential that it can bring to your business, regardless of the size of your project or the stage it is in. Whether to start it professionally, to reach a large audience or to close a deal quickly, a video 3D animation will contribute with great results.


Get in touch with Captate to talk about the 3D walkthrough videos that they can provide for your development project.


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